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Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Fast, cheap, and good. Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. Thats an insanely large but insanely accurate number. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. Go follow Decoder on TikTok, its great. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. Ron hires a new co-host. You brought up your numbers, so I have to ask you about them. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. Do you even talk to them, or are you just like, Screw it, take my RSS feed? Weve won in that sense in podcasting. This is obvious at this point. All I see is this constructiveness across these two segments. Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. Do you convert people to Apple Podcast or to Spotify? Its a great question, because Ive been on both sides of that. Carolina Barlow On Podcasting, Producing & Being Will - GirlTalkHQ Ron Burgundy Is Getting a Podcast - IGN Thats the only difference so far. You have a distribution model that is free. If you dont do this, you will never have the reach you need in digital audio. Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Is radio the upsell on podcasting for you? That is technically a long tail show. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. I know. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. Barlow is a writer and producer on the show as well as. Is there any way to actually innovate? They had seven or eight podcasts that they were making. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its actually a lot of different things. Weve earned this. This thread is archived I dont know that it needs innovation. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. Like I told you, we all have the same problems. Thats our conference for the podcast industry. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. Abs are sure to get a workout from the contagious humor. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Don't act like you're not impressed. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. Whats your best TikTok meme? It was the only time Ive ever gotten a call from somebody. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. I was like, I dont need you to talk more. Even Decoder is bad at marketing; this is as much marketing as weve ever done. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. The Ron Burgundy Podcast Is Launching on iHeartRadio! Everybody in this room has worked damn hard for the last 20 years to get to this point. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. Theyre all looking for internships. Its not a huge focus for us. Introducing: The Ron Burgundy Podcast Season 5 Will Ferrell Takes 'Ron Burgundy Podcast' Live; His Network Is Weve arrived. I think its high attentiveness at scale with partners that weve been able to maintain so far. But yes, weve seen that convert. I talk to a lot of digital media CEOs and digital media types. Podcasting is a mass-reach medium. Each. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. Join us for a heavy dose of research with a dash of comedy thrown in for flavor. Im very interested in the derivative work potential of podcasts. And everything in between. The Ron Burgundy Podcast: Dr. Lucy Jones on Apple Podcasts It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. Weve all seen this, so Im not saying anything privileged. Promote. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. Walk us through what that actually means. We have experimented with Jun Group across the years. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. That wasnt possible prior. Reviews. The 6 Best The Ron Burgundy Podcast Episodes | Podyssey Theyre just audio podcasts and thats awesome. Thats probably how I think about it. Stuff You Should Know is usually up in the 40s. I just dont see it fixing anything thats broken. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. Its not like a low-engagement medium. Carolina Barlow: Co-Host, Writer, and Producer. Are you feeling the pinch of the ad downturn? She said, On the podcast, its much looser. Five Stars. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. I think most podcasters are bad at marketing. Its finally arrived. Are you converting off the radio? This was a year ago, and so now hes like, Whatever, dude. You take the point. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Youre saying we have to innovate and push back in it, but its still just promo codes. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. The last thing Id say is more of a human thing. This is very unique. So we launched a company together. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. We started a company with Will Ferrell called Big Money Players. Last year when we were all in this room, we could not stop talking about Spotify. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' - YouTube People were shouting questions at me as I walked through the halls. We all did it. All Rights Reserved, By submitting your email, you agree to our. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. One is really good companion content to a lot of the shows theyre making for Netflix. Film series [ edit] Theyre mine. Its never been any different from day one, and it has made all the difference. I dont have this concern in podcasting. If anything, were making that more of a focus and paying more attention to it in the last two or three months. Thats what were trying to true up. But that has been their promise for years, and it might still be their promise. 1 on Apple Podcasts Top 200 in the opening weeks of both seasons 1 & 2. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. I know you do. Like you said, yes, targeting is getting harder for digital social media platforms. We all are. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. Are you open to video? We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. Introducing: The Ron Burgundy Podcast Season 5 - imdb.com Season Three of "The Ron Burgundy Podcast" Is Finally Here! Google Podcasts - The Ron Burgundy Podcast What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! How do you account for that? We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. Absolutely. Hes like, I want to get as much audience as possible. Everything will get better, faster, and easier if you parallel-path projects. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. Yes. Perhaps its because there is nothing broken in the distribution and monetization model today. Ill give you an example of a show. Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. Some of this is obvious. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. To many in the industry, that seemed pretty disingenuous. Are we mature enough as an industry for every medium-sized network or larger to have one? Theyre not in charge, right? A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. Oddly, no. Think about that for a second. The Ron Burgundy Podcast - Podcast Addict Its not that theyre bad people. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. Its not that being inside Discovery was bad, it was just different. Just simplicity. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. And the other is really edgy, innovative audio drama. The newest mass-reach media just happened, and it is called podcasting. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. Carolina Barlow: Co-Host, Writer, and Producer. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. Ron Burgundy Gets Stuck In An Elevator During Podcast | iHeart You own the radio stations and you program them. We were actually working and trying to make change together genuinely. With podcasts, youre talking about promo codes at the ends of the ads, right? Just before we started, I was looking at your website. Ill answer it this way. Hes fantastic. Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. A bonus episode that somehow escaped the vault. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. Nothings perfect, but its pretty close to perfect. Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. How do you do it? Number two was this massive marketing machine. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. Fair enough. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 Weve talked with Ashley a lot about this. We taped this episode live at Hot Pod Summit. You get to pick two. In podcasting, I think he realized, I dont have to pick. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. Is that present for you? Anderson .Paak agrees to do the podcast. Yes. Go follow Conal on TikTok, its great. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. No. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I just keep hearing the trailers and it sounds godawful. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. I just need answers.. See omnystudio.com/listener for privacy information. Its been cool. Its what we do. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! The second reason is parallel pathing. We all get it by now, painfully. This year, were all talking about YouTube and video podcasts. Our partners at Work x Work. Its three guys who are hilarious and fantastic. Its an audio medium. Its that whole waterfall versus agile thing. In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. I think weve said this publicly. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. Ill end on this. Hello, my friend. YouTube is a good example of this. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. I ask it of everybody. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. The 9 Most Popular Houseplants of 2023, According to Pros It hasnt yet hit this moment of reverse-engineering from the platforms its on. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. One hundred and twenty million a month? Its worked for them for 10, 15 years. Ron Burgundy: Host, Writer, Executive Producer. The Ron Burgundy Podcast: True Crime, 'A Star Is Born,' & More - iHeart I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. Its all about the org chart. Are they yours if theyre subscribed in Spotify? We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. Is it just Bob Pittman being like, Chaos reigns. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. Two really different examples. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. Are you saying, Its actually billions of podcast impressions? Is that part of your business affairs team, just selling the IP out? If its a jump ball, Id love them to use the iHeartRadio app. Are you doing that math? We're the Film Fanatics. I understand where we sit in the pecking order in terms of cume. The problem it was solving, the price point was undeniable, it made perfect sense to me. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. Copyright 2023 Apple Inc. All rights reserved. You got it. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. I think marketers in this moment are actually not turning down in advertising as much as youd expect. For sure, we deserve and need it. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. The standard Facebook line is, Okay, youre going to find your customer. You start to reverse-engineer all the content you make because that works best on such-and-such platform. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. Yeah, youre right. Anchorman's Ron Burgundy Gets His Very Own Podcast - Vulture To put it simply, we have a platform. The Ron Burgundy Podcast - Comedy Podcast | Podchaser Google and YouTube are awesome. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. And that will lead to conversion for something else for you? Are you doing that? We had three or four people who were our formal official sales team at Stuff Media. Ron Burgundy | iHeartMedia Yeah. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. If you can never get enough true crime Congratulations, youve found your people. Then, up and coming Tim Heidecker joins him. That definitely helps, so we jumped in. I struggle to see something broken with this. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. The Ron Burgundy Podcast - Apple Podcasts - Apple