Strategic Communication. The concentration embraces an approach that is analytical, creative, and practice oriented. Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). Speak with your advisor to determine a plan that works for you. Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. The Senior Marketing Manager will be responsible for managing a portfolio of work within the University marketing team from inception to delivery. (4 Hours). Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. Communications Specialist in Boston, MA for Northeastern University (4 Hours). Communication and Inclusion. Youth and Communication Technology. MKTG2720. (4 Hours). Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement. (4 Hours). Posted: March 01, 2023. Focuses on the Internet and the World Wide Web. Family Communication. Surveys the communication process in complex organizations. Emphasizes ethical considerations involving security, privacy, and fairness. The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format. Content is adapted by the faculty depending on the location of the class. The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. Emergency Information Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. Offers students sound introduction to the psychological and behavioral theories of entertainment media with the goal of implementing these theories to the future design and evaluation of games for change. COMM2510. Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. Covers business-to-business marketing and the key roles of managing relationships with large buyers, going to market, and the sales organization. Business Administration and Communication Studies, BS COMM2700. Political Communication. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. Emphasizes the importance of being able to negotiate cultural differences and of understanding intercultural contact in societies and institutions. Social Media Analytics. Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. (4 Hours). Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. Boston, MA 02115 Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports. (4 Hours). Topics include the evolution of organizational communication, communication networks, information management, and communication climate. Surveys the field of communication studies. Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. Introduces students to the College of Arts, Media and Design. Faculty at Husky Communication | Northeastern University Rhetoric and Justice. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. (4 Hours). Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. Media Relations Victor Balta balta@uw.edu 206-543-2580. Boston, MA. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. | Attribute(s): NUpath Interpreting Culture, NUpath Societies/Institutions, COMM1331. MKTG6318. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and whats next in the industry. Managing Customer Engagement in a Service World. Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. May be repeated without limit. Emphasis is on practical development of skills and evaluation of talent and potential. Offers students an opportunity to learn how these processes inform the development of effective risk-communication strategies, including institutional risk assessment, stakeholder participation, and formal messaging. Northeastern University hiring Marketing, Communications and Events Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Offers students an opportunity to apply what they learn in the course to their personal and professional lives. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. COMM2625. Requires students to apply their learning about the fundamentals of marketing in a term project. (4 Hours). Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. Reviews significant moments of oratory, assessing them in the historical context in which they occurred. Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. Emphasizes analysis of customer needs and company and competitor capabilities. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. Counts as MKTG2201 for business minors only. Covers professional codes as well as personal, interpersonal, small group, organizational, and societal factors affecting ethical mediated communication. Communication and Sexualities. Explores business-to-business and business-to-customer strategies. Introduces students to the basic statistical concepts used by communication researchers. Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element). Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. Seeks to teach students to be more astute receivers and producers of persuasive messages by learning how to dissect them. | MKTG6218. (4 Hours). Here professors know their subjects and how to get you ready for a career after you graduate. COMM1231. Does not require coding or algorithm development. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. have in conveying meaning and constructing and negotiating interpersonal relationships. Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. Production Capstone. (4 Hours). Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. myNortheastern Opens New Window, Privacy Policy Investigates the role of the producer in the production of content for traditional and new media venues. MKTG6216. Free Speech: Law and Practice. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. Job Summary. | Understanding the Platform Economy. Visual material floods our daily lives, whether we are actively consuming it or it is thrust upon us. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. COMM3320. (4 Hours). Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. (4 Hours). University Relations Team | Northeastern State University Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. Go Far NSU is where success begins. 617.373.2000 Attribute(s): NUpath Analyzing/Using Data, COMM2303. COMM2900. Full-Time. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. (4 Hours). . Opens New Window. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Sports Promotion in the 21st Century. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. (4 Hours). Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. Mr. Brock's recent experiences include the creation of digital marketing strategies for over 50 state and private universities at Academic Partnerships, LLC, an online program manager, and the re-imagining of extension studies at San Diego State University Global Campus. (4 Hours). Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. Offers a broad overview of marketing technology applications across multiple industries and touchpoints. MKTG6295. Rhetorical Approaches to Public Memory. Develops skill in marketing decision making, critical analysis, and communication. Full-Time MBA Program Overview. Research Development and Administration Team, Forms2020-2021 Faculty AccomplishmentsCSSH Weekly News SubmissionsFaculty Profile UpdatesFaculty Research News, PowerPoint TemplatesSPPUA PowerPoint Template: StandardSPPUA PowerPoint Template: Wide, Dukakis Center PowerPoint Template: StandardDukakis Center PowerPoint Template: Wide, SPPUA Info Slide: StandardSPPUA Info Slide: Wide, LetterheadSPPUA LetterheadDukakis Center Letterhead, SPPUA Logos(including Dukakis Center and BARI), Social MediaFacebookTwitterInstagramLinkedIn. What do you think? Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. COMM2100. New Product Development. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. Northeastern University is a private institution that was founded in 1898. Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act.
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