Business Model Analysis There is two different types of stake holders these are internal and external. Low-cost carrier, Pestle analysis of Easyjet Stakeholders of easyjet Free Essays 2022-11-05. [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. who are the stakeholders of easyjet - vmconsultoresrh.com 10. [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. Motivational and inspirational London Gatwick Airport Strategic management, EASYJET Charitable organization Lets take a closer look at, Premium To have happy customers a firm ha sto create expectations and meet them. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Stakeholder, principles followed by Easyjet can be emulated and how. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. Stakeholder analysis, Stakeholder Relationships Debt [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. INTRODUCTION Sort By: Satisfactory Essays. [85], EasyJet serves 136 destinations (as of February 2019). Easyjet is a low-cost airline with headquarters in Londons Luton Airport. 2008 2007 Change. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . easyJet. [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. However their expectations are plenty. Management [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. Unfortunately, early last year, it became the victim of a cyber-attack in which data of 9 million of its customers was compromised. Easy Jet Marketing Environment Case Study Free Essay Example - PaperAp.com EasyJets Business Model Analysis Afrikaans; ; Asturianu; ; Catal; etina; Cymraeg; Dansk; Deutsch; Eesti; ; Espaol; Euskara; . She added that the A321neos would help to cut costs by 9 per cent. [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. Easyjet offers a reliable, on-time travel service with value-added features. [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. easyJet | IBM [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. The series, while not always portraying the airline in a positive light, did much to promote it during this time. Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" In April 1998 EasyJet went online. [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. EasyJetHotels offers accommodation products throughout the airline's network. It does not store any personal data. Easyjet stakeholders. Financial calendar " easyJet plc. 2022-11-21 External Impacts 5 In terms of cost leadership, easyJet takes the second position after Ryan. Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: Easyjet has benefits from low price just . [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. EasyJet: Making Travel Easy and Affordable Employees - they want to be . Pricing What experience do you need to become a teacher? EasyJet Corporate Social Responsibility by Nicole Jeliazko - Prezi 1.1 Introduction. Marketing [95], EasyJet plc. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. Business ethics Its strategy of success entails focusing on the economical strategy. Strategic management Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. Low-cost carrier EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. What is a Stakeholder? | Definition, Strategies, and Overview - ProductPlan Efficiency-driven operational model ( tutto quello che c e scritto sotto) OPPORTUNITIES EasyJet under fire as flight chaos exposes carrier's operating model. As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. Stakeholder analysis The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. but lacking of traditional service. who are the stakeholders of easyjet - mail.dynamictyping.dev [16] They later closed three of their bases. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). EasyJet's biggest shareholder, the . EasyJet Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : [62] However, there has been few announcements on the project since then. Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. Airline 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. [15 marks] [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. grand wailea pool menu; under armour ignite slides waterproof. The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. PICTURE CONTENT v Strong operational efficiency leading to a low-cost model. Tesco are a one of the largest retailer stores in the world. [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. easyJet Cyber-attack Timeline [63], In February 2011, the airline painted eight of its aircraft with a lightweight, thin "revolutionary nano technology coating" polymer. To simplify the process we suggest that you start by identifying groups that fall into one of four categories: organizational capital market product market and social. EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. Political and Legal impacts 5 Strategic Management Essays, Term Papers & Presentations . Government grants permission to purchase new Aircrafts. Management [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. 64 EasyJet Topic Ideas to Write about & Essay Samples | IvyPanda London airport is up for sale after airlines scrap flights Being competitive means the ability to withstand the market demand, ability . [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. It has seen an increase in customer loyalty in its core markets. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. Ansoff's Matrix. [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. [55], EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. 2. easyJet holidays was . Southwest Airlines. KLM Airline Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. Southwest Airlines 4.1.1. [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. M1- Assess the relationship and communication with stakeholders of two Analysis of financial and business performance of Easyjet PLC When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Low-cost carrier In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. I/ Easy Jet : General Overview It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. By clicking Accept All, you consent to the use of ALL the cookies. This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. P2 M1 and D1 The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. Easyjet stakeholders. easyJet plc: employees by gender 2011. 2022-11-05 Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. Staffing and recruiting 10 Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. Out of the sum, 600 million came from the Covid Corporate Financing Facility provided by the UK government and over 400m was raised from placement of shares. Introduction Development and justification of an Easy Jet strategy map. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. Airline, Impacts of Tourism Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. We will write a custom essay specifically for you. Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. Key aviation stakeholders discuss COVID-19 impact and recovery In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. Simple & Easy EasyJet Titles. WJEC Level 3 Applied Certificate and Diploma Criminology C.A. While various amounts held determine their actual control of the business, Premium Stakeholder Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. Stake holders are tenet to the development and performance of the organization without which the organization either cease or collapse completely. Previously EasyJet had only operated from Berlin-Schnefeld Airport and Berlin-Tegel Airport, where EasyJet had taken over some of Air Berlin's old services. 1. In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. An Introduction to the Easyjet Airline - UKEssays.com It is very difficult to classify easyJet's social responsibility activities. TABLE CONTENT EasyJet plans to cut up to 30% of staff as Covid-19 hits demand Influences the aims and objectives of Tesco as they have a large say in the company so, Premium Stock market Explore the key stakeholders of EasyJet and map in terms of their power and interest. This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. Income statement Stakeholders can affect or be affected by the organization s actions objectives and policies. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Air France Stakeholder analysis The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? Business Model Analysis What are three ways that railroads affected the economy? At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". Since its launch the site had taken more than 800000 bookings by March 2000. Economical impacts 6 The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. Organization, Stakeholders 3.1.4 Payment period 5 Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. [22], EasyJet's aircraft cabins are configured in a single class, high density layout. EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. This method is incorporated into a strategy map that will form the basis for the development of a . This website uses cookies to improve your experience while you navigate through the website. An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. Marketing [10][27], In 2002, the airline opened its base at Gatwick Airport. School Number: 110131060 Gbenga Samuel Fabiyi - Trading Performance Improvement Manager Pressure groups and government. EasyJet was strategically located, Premium The Annual General Meeting will be held on Wednesday, 23 December 2020. Investors - easyJet plc What Stakeholders Want From Easyjet - 2328 Words | 123 Help Me younger fleet and advantaged fleet deal reducing ownership and maintenance costs. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium May / 15 2013. Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu Easyjet stakeholders. 1.4 Research objectives. Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. Undoubtedly one of the key players in this progression was easyJet. Airline Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. The level of stakeholders depends on the political economic and social environment. 3 Marketing Mix (7Ps) 4 1.1 History. 3.5.3 Customer support service 10 Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . 4.2.2 BIBLIOGRAPHY [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. London Gatwick Airport A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. Interviews by Ross Falconer. EasyJet endeavours to respect the principles of the ILO . In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. SWOT analysis of easyJet (A Strategic Analysis) - howandwhat Upon launch, it employed just 70 people; the company is based at London Luton Airport, which was traditionally used only by charter flights. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. Political factors reflect the political stability of the region where Easyjet is operating. EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Maintaining high customer satisfaction ( low prices and high quality can be pursued together) This is particularly shared among young travellers and several business travellers. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. Butterworths Company Law Handbook K. Walmsley. CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . 1. What are airline stakeholders? - Quora 725 Words; 3 Pages . It urged travellers to cut out the travel agent. These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. Letter to shareholders from the Chairman of easyJet plc Collect and evaluate economic factors which might influence EasyJet general business environment. [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. The airline's loyalty programme is called Flight Club. [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. EasyJet - Wikipedia Strategic management, Stakeholders of marks and spencer and their influence. There are political factors like liberalization, Premium Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. external stakeholders are from outside of the company but, Free During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. Easyjet stakeholders Free Essays | Studymode Several of these aircraft were based at Berlin-Tegel Airport, before its closure. Its theory might affect the perception of air travel with the vision of building a customer focused brand. These cookies track visitors across websites and collect information to provide customized ads.
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